1963 & 1964 TAB by Coca Cola Radio Jingles

Description: Up for sale is a Vintage 1963 & 1964 TAB by Coca Cola Radio Jingles on (2) 33 1/3 Records. These were copyright 1963 and 1964 by the Coca Cola Company and reads: TAB produced by McCann -Marschalk CO. Inc Atlanta Georgia. The features titles labeled Introduction, Tonight, Taste while the other features 5 cuts of Voices & Music, and 3 cuts of Music Only I believe this record was issued to the radio stations for Coke's advertising campaign. This is a very unique and limited collector's Item. This will be a great addition for any Coke Collector. History. Tab was created in 1963 by Coca Cola after the successful sales and marketing of Diet Rite Cola, owned by The Royal Crown Company. Previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight. campaign using their new slogan. “The Pause that Refreshes.” TaB Soda was created in 1963 by the Coca-Cola Company as its very first low-calorie cola beverage. Its crisp citrus taste has attracted generations of customers to the brand. TaB was having its moment in the sun during the 1970s and 80s when it became fashionable to drink diet beverages, and consumers had a heightened awareness of taking better care of their health. It was the #1 diet beverage in the United States. That all ended in 1982 when the Coca-Cola Company introduced Diet Coke. It carried the company’s namesake brand, and was wholly different than TaB. And Coca-Cola hoped the new product would bring the company into the future to better compete with brands like Diet Pepsi. They dedicated resources to ensure that would happen. For decades, Coca-Cola sold both TaB and Diet Coke side by side—but the lion’s share of their advertising dollars was focused away from Tab and toward Diet Coke. This caused TaB sales to dwindle nationwide, to the point where it was only available in certain locations in the United States. That did not stop consumers from drinking TaB, however. Over the past 57 years, legions of loyal TaB drinkers have been seeking out this product in droves to ensure they always have some on hand. In spite of Coca-Cola’s efforts that made TaB harder and harder to find—TaB drinkers found a way. Online websites to locate TaB popped up, and so did online channels to purchase it when it was no longer available locally. Then one day, that too changed On October 16, 2020—the Coca-Cola company announced they would be discontinuing production of TaB soda by the end of the year. Thousands of Tab drinkers have been devastated by this news and want the Coca-Cola Company reconsider the decision. \n"}}" id="text-9afdf61263" class="cmp-text"> The Coca‑Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. \n"}}" id="text-0f2f72f089" class="cmp-text"> Other outgoing products in the U.S. include those under Odwalla (announced in July), Coca‑Cola Life and Diet Coke Feisty Cherry, as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch. \n"}}" id="text-b17f4020ee" class="cmp-text"> “We’re challenging ourselves to think differently about our brands to accelerate our transformation to a total beverage company,” said Cath Coetzer, global head of innovation and marketing operations, The Coca‑Cola Company. “This isn’t about paring down to a specific number of product offerings under our brands. The objective is to drive impact and growth. It’s about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.”

Price: 175 USD

Location: West Des Moines, Iowa

End Time: 2024-12-16T06:17:29.000Z

Shipping Cost: 7.38 USD