Description: Covert Cows and Chick-fil-A by Steve Robinson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Publisher Description The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.Understand the positive impact of building a business based on biblical principles.Receive an insiders look at the evolution of one of Americas most beloved brands.Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the companys growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the companys founder, Truett Cathy, Robinson explains the important traits that built the companys culture and sustained it through recession and many other challenges. He also reveals how every aspect of the companys approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. Author Biography Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organisations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a masters in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. Details ISBN 1400213169 ISBN-13 9781400213160 Title Covert Cows and Chick-fil-A Author Steve Robinson Format Hardcover Year 2019 Pages 224 Publisher Thomas Nelson Publishers GE_Item_ID:124704220; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 28.39 USD
Location: Fairfield, Ohio
End Time: 2024-12-09T03:13:03.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781400213160
Type: NA
Publication Name: NA
Book Title: Covert Cows and Chick-Fil-A : How Faith, Cows, and Chicken Built an Iconic Brand
Number of Pages: 224 Pages
Language: English
Publisher: Nelson Incorporated, Thomas
Publication Year: 2019
Topic: Leadership, Marketing / General, Careers / General, Industries / Hospitality, Travel & Tourism, General, Advertising & Promotion
Item Height: 0.9 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 14.5 Oz
Author: Steve Robinson
Item Length: 9.3 in
Item Width: 6.3 in
Format: Hardcover
