Description: Customer Data IntegrationReaching a Single Version of the Truth Author(s): Jill Dyche, Evan Levy, Don Peppers, Martha Rogers Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9780471916970, 978-0471916970 Synopsis "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyche is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyche's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
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Book Title: Customer Data Integration
Number of Pages: 320 Pages
Publication Name: Customer Data Integration: Reaching a Single Version of the Truth
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 236 mm
Subject: Business
Publication Year: 2006
Type: Textbook
Item Weight: 614 g
Author: Jill Dyche, Evan Levy
Item Width: 157 mm
Series: Wiley and Sas Business Series
Format: Hardcover
