Marketing Strategy : A Decision Focused Approach Paperback

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Book Title: Marketing Strategy : A Decision Focused Approach Paperback

Number of Pages: 368 Pages

Publication Name: Marketing Strategy : a Decision Focused Approach

Language: English

Publisher: McGraw-Hill Higher Education

Item Height: 0.5 in

Subject: Marketing / General

Publication Year: 2010

Type: Textbook

Item Weight: 22.9 Oz

Author: John Mullins, Harper W. Boyd Jr., Orville C. Walker

Item Length: 10 in

Subject Area: Business & Economics

Item Width: 8 in

Format: Trade Paperback