Description: Services Marketing: Concepts, Strategies, & Cases 5th Edition $250 New Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
Price: 36 USD
Location: Broken Arrow, Oklahoma
End Time: 2024-11-27T20:37:17.000Z
Shipping Cost: 8 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 480 Pages
Language: English
Publication Name: Services Marketing : concepts, Strategies, and Cases
Publisher: Cengage South-Western
Item Height: 0.9 in
Publication Year: 2016
Subject: Marketing / General, Industries / Service, General
Features: Revised
Type: Textbook
Item Weight: 37.7 Oz
Author: K. Douglas Hoffman, John E. G. Bateson
Item Length: 10.2 in
Subject Area: Business & Economics
Series: Mindtap Course List Ser.
Item Width: 8.2 in
Format: Hardcover
