Description: Further DetailsTitle: Integrated Marketing Communications in Risk and Crisis ContextsCondition: NewSubtitle: A Culture-Centered ApproachISBN-10: 1793618771EAN: 9781793618771ISBN: 9781793618771Publisher: Lexington BooksFormat: HardbackRelease Date: 02/15/2021Description: Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.Language: EnglishCountry/Region of Manufacture: USItem Height: 230mmItem Length: 161mmItem Width: 20mmItem Weight: 517gAuthor: Robert S. Littlefield, Timothy L. Sellnow, Deanna D. SellnowGenre: Language & ReferenceBook Series: Integrated Marketing CommunicationType: TextbookRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Integrated Marketing Communications in Risk and Crisis Contexts
Title: Integrated Marketing Communications in Risk and Crisis Contexts
Subtitle: A Culture-Centered Approach
ISBN-10: 1793618771
EAN: 9781793618771
ISBN: 9781793618771
Release Date: 02/15/2021
Release Year: 2021
Country/Region of Manufacture: US
Genre: Language & Reference
Number of Pages: 210 Pages
Language: English
Publication Name: Integrated Marketing Communications in Risk and Crisis Contexts : a Culture-Centered Approach
Publisher: Lexington Books/Fortress Academic
Publication Year: 2021
Item Height: 0.8 in
Subject: Business Communication / General, Communication Studies, Commerce, Marketing / Research
Item Weight: 18.3 Oz
Type: Textbook
Author: Robert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.1 in
Series: Integrated Marketing Communication Ser.
Item Width: 6.3 in
Format: Hardcover
