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Strategic Marketing Management Cases and Applications

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Location: Oklahoma City, Oklahoma

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Strategic Marketing Management Cases and Applications

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Release Year: 1990

Book Title: Strategic Marketing Management Cases and Applications

Publication Name: Strategic Marketing Management Cases and Applications

Language: English

Publisher: McGraw-Hill Higher Education

Subject: Marketing / General

Publication Year: 1989

Type: Textbook

Author: David W. Cravens, Charles W. Lamb Jr.

Subject Area: Business & Economics

Format: Hardcover

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